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Netflix’s Co-CEO Says ‘Thrilled’ With Password-Sharing Crackdown, Sees Positive Impact On Engagement

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In a recent earnings call, Netflix Inc (NASDAQ:NFLX) said it was “thrilled” with the results of its recent crackdown on password sharing, which has led to increased engagement and new user sign-ups.

What Happened: Netflix’s co-CEO, Ted Sarandos, revealed during the earnings call that the company is pleased with the impact of the new password-sharing rules on user engagement, reported Business Insider.

The company implemented the new rules last year, preventing users from sharing passwords with individuals outside their households. This move has led to a slight decrease in engagement due to paid sharing, but it has also driven new users to create their own accounts.

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“Our engagement is a bit impacted by our paid sharing. Think about it like fewer households using the same account,” Sarandos said. “So as those folks spin off and get their own accounts, and we win them over with our programming, that will normalize …

Full story available on Benzinga.com

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