Apple’s Chinese Rival Huawei Slashes Prices For New Year Boost: Should Tim Cook-Led Company Be Worried? Here’s What Analysts Are Saying About AAPL Stock
Apple Inc‘s (NASDAQ:AAPL) new intelligence features for the iOS 18, iPadOS 18, and macOS Sequoia 15.1 updates are expected to boost sales as it enters other geographies in 2025. However, Apple’s Chinese competitor Huawei has announced heavy discounts for the New Year on their premium models, challenging the former’s sales performance in this key market.
What Happened: Apple’s smartphone sales in China dipped 0.3% year-on-year in the third quarter of their current fiscal year. This resulted in just a 15.6% market share for Apple. Meanwhile, their main competitor, Huawei, saw a significant increase of 42% in market share during the same period, capturing 15.3% of the market. According to research by the International Data Corporation, Vivo took the top spot with a market share of 18.6%, up 21.5% year-on-year.
As Apple’s sales decline in China, Huawei, their fastest-growing competitor, has capitalized on the opportunity by announcing major discounts as part of JD.com’s ‘Super Brand Day’ promotion. According to a post on Huawei’s Weibo account and a Reuters report, the company’s best-selling products will be discounted by up to 3,000 yuan (approximately $411) starting at 8:00 p.m. local time on Saturday and running through midnight on Sunday. …
Full story available on Benzinga.com